01 · Start here
The Market Read
A short, fixed-scope diagnostic for companies that need a clear-eyed view of their market before committing to a bigger move. You leave with a point of view and a prioritized plan, not a pile of data.
Price $4,000
What's included
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Whitespace & opportunity brief
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Competitive snapshot
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Product–market fit check
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Recommendations working session
02 · Projects
Packaged engagements, each built around one decision.
"Is this market worth it?"
Market Intelligence Report
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Comprehensive market research report
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Competitive landscape & benchmarking
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TAM/SAM/SOM market sizing model
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Industry due-diligence report
Starting at $8,500
"Who buys, and why?"
Audience & Psychographic Profile
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Customer & psychographic segmentation
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Audience persona profiles
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Buyer motivation & trust driver map
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Brand perception & sentiment analysis
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Customer journey mapping deck
Starting at $12,000
"What do we say, and how do we stand out?"
Positioning & Messaging Sprint
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Market positioning framework
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Messaging architecture & narrative guide
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Value proposition playbook
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Brand & competitor messaging teardown
Starting at $7,500
"How do we launch or expand?"
Go-to-Market Strategy
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Go-to-market (GTM) strategy deck
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Market entry strategy report
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Channel mix strategy & forecast
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Sales enablement intelligence packet
Starting at $12,000
"Are we building the right business?"
Product–Market Fit & Pivot Assessment
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Product–market fit assessment
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Whitespace & opportunity identification brief
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Pricing analysis & elasticity study
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Growth strategy roadmap
Starting at $10,000
"Can we raise?"
Investor-Ready Package
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Investor-ready market validation packet
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Competitive moat & defensibility analysis
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Financial forecasting & scenario models
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Investor-ready pitch deck & fundraising narrative
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Data-driven investor FAQ packet
Starting at $15,000
03 · retainers
Ongoing intelligence and strategy, on a schedule.
Flagship retainers
Fractional Strategist
Senior strategy, marketing and operations leadership without a full-time hire. Monthly strategy sessions, leadership meetings, priorities and accountability, backed by live market intelligence.
Insight
[16 hrs / 2 sessions per month]
$4,000/mo
Strategy
[32 hrs / 4 sessions per month]
$8,000/mo
Partner
[50 / 4 sessions per month]
$12,500/mo
Market Watch
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Monthly competitor & market brief
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Alerts on competitor moves
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Sentiment tracking
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Quarterly landscape update
From $2,500/mo
Marketing Intelligence
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Marketing performance dashboard
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Monthly campaign analytics & ROI
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Quarterly attribution & channel forecast
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Executive marketing insights summary
From $3,500/mo
Business Development
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Pipeline & account development
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Partnership outreach & negotiation
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Market expansion support
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Monthly progress review
From $4,000/mo
Investor Reporting
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KPI dashboard for investor reporting
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Quarterly investor & board update deck
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Updated market validation
From $3,000/mo
How an engagement works
01
Strategy call
We talk through the decision in front of you and what you already know.
02
Scope & proposal
You get a clear scope, deliverables, milestones and price.
03
Research & analysis
We run the Verge Method, with check-ins so insight arrives before your deadline.
04
Strategy & activation
We deliver the plan and help your team put it to work.