SERVICES / 04 · Measure what works
Marketing intelligence that shows what's working and what to fund next.
Dashboards, attribution and campaign analytics that turn marketing data into clear decisions about budget, channels and messaging, so every dollar works harder.
When you need it
Spend is up, clarity is down
You're investing more in marketing but can't say which channels or campaigns drive revenue.
The funnel leaks
Traffic and leads come in, but conversion stalls somewhere, and nobody knows exactly where.
Leadership wants proof
Your board, investors or CEO need marketing results reported in numbers they trust.
What we do
Performance auditing
We audit your channels, funnel, content and paid media to show what's earning its budget and what isn't, with a clear optimization plan.
Measurement & attribution
Marketing mix modeling (MMM), multi-touch attribution (MTA) and customer lifetime value models that connect marketing activity to revenue.
Forecasting & reporting
Channel mix forecasts and executive dashboards that keep leadership focused on the numbers that drive results.
Deliverables
What you get
Project
Marketing Performance Audit
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Channel performance audit
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Funnel analytics & conversion optimization report
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Content performance intelligence report
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Paid media insights & optimization plan
Starter
Measurement & Forecasting
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Attribution modeling report (MMM, MTA)
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Customer lifetime value (LTV) model
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Campaign analytics & ROI report
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Channel mix strategy & forecast
Ongoing Support
Marketing Intelligence retainer
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Marketing performance dashboard
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Monthly campaign analytics & ROI
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Quarterly attribution & channel forecast
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Executive marketing insights summary
From the track record
Unsiloed +15 years of company data and uncoverd a failed sales strategy of a large security company alongside automating sales reporting and marketing analytics.
See the full track record →
Questions
What's the difference between MMM and multi-touch attribution?
Marketing mix modeling (MMM) uses aggregate data to estimate how each channel, including offline ones, contributes to sales over time. Multi-touch attribution (MTA) tracks individual customer journeys across digital touchpoints. MMM guides budget allocation, MTA guides campaign optimization, and many companies use both.
What is customer lifetime value, and why does it matter?
Customer lifetime value (LTV) is the total revenue or profit a customer generates over the relationship. Comparing LTV with customer acquisition cost shows which segments and channels are worth investing in, and how much you can afford to spend to win a customer.
Do you run marketing campaigns?
QV Analytics focuses on the intelligence and strategy behind your marketing: what to do, why, and whether it's working. For creative and campaign execution, we work in strategic partnership with Represent Media Studios, or alongside your existing agency or team.
Know exactly what your marketing is earning.
Pairs well with Market Research & Psychographics and Investor & Fundraising Intelligence.