SERVICES / 01 · Know the market
Business & competitive intelligence that shows you the real market.
In today's markets, understanding the true powers at play can be daunting, especially when an industry is opaque or quietly monopolized. We give you an in-depth road map of your vertical: who holds influence, where the barriers are and where the market is heading.
When you need it
Entering an opaque market
Incumbents guard their position, and public data doesn't show the relationships that actually decide who wins.
Competing against entrenched players
You need to know where competitors are strong, where they're exposed and what they'll do next.
Making a big bet
A launch, acquisition, new site or fundraise needs market evidence that holds up to scrutiny.
What we do
Competition research
From diving into industry portfolios and unwinding webs of hidden subsidiaries to boots-on-the-ground interviews, we uncover the insights even insiders haven't connected.
Projects
We map the key players, influences and structural blockers in your vertical, and size the real opportunity with TAM/SAM/SOM models built from defensible sources.
Retainers
As information grows faster than intuition, data clarity is a competitive requirement. We use data science to build a clear picture of your current landscape and the direction your market is heading, so you can act early and adjust intelligently.
Deliverables
What you get
Project
Market Intelligence Report
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Competitive landscape & benchmarking report
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Industry due-diligence report
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TAM/SAM/SOM market sizing model
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Whitespace & opportunity identification brief
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Pricing analysis & elasticity study
Starter
Market Read
A short diagnostic of your market, competitors and opportunity, with a recommendations session. The easiest way to start.
Ongoing support
Strategist Retainer
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Monthly competitor & market brief
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Alerts on competitor moves
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Sentiment tracking
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Quarterly landscape update
From the track record
Identified the key players in lead-acid battery recycling and analyzed locations for a metals recycler's first commercial refinery, as part of its IPO preparation.
See the full track record →
Questions
What is competitive intelligence?
Competitive intelligence is the gathering and analysis of information about competitors, their products, pricing, partnerships, ownership and strategy, to anticipate their moves and find openings. Done well, it combines public data, industry sources and direct interviews.
What are TAM, SAM and SOM?
TAM (total addressable market) is all potential demand for a product. SAM (serviceable available market) is the share your business model and geography can reach. SOM (serviceable obtainable market) is the share you can realistically win. Investors expect all three, built from sources they can verify.
How is business intelligence different from competitive intelligence?
Business intelligence analyzes data across your whole market, including trends, demand, pricing and financial signals. Competitive intelligence focuses specifically on rivals. QV Analytics combines both so you see the market and the players in it.
See the market clearly before you move.
Pairs well with Market Research & Psychographics and Strategy, GTM & Positioning.